Better Cotton Membership

We are members of Better Cotton™  and are committed to sourcing 10% of our cotton as Better Cotton by 2023, with the long term aim to source 50% by 2026.

 

WHAT IS BETTER COTTON?
Better Cotton™ is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

 

HOW DO THEY DO THIS?
Better Cotton™ work with farmers to achieve five ‘impact areas’ to make their farming practices more environmentally friendly and their livelihoods more sustainable. When the five impact areas have been met farmers will obtain the Better Cotton™ status.  The five impact areas are:-

1. Climate change mitigation
2. Soil health
3. Pesticide use
4. Smallholder livelihoods
5. Women’s empowerment

 

HOW ARE ARTISAN COLLECTION BY REPRIME SUPPORTING FARMERS?
As a Better Cotton™ member we pay a farmer’s fee which supports them financially in transforming their working practices to become a Better Cotton™ approved farm. We aim to increase our support and help more farmers by buying increased amounts of Better Cotton™ each year we are a member.

 

A MASS BALANCE APPROACH
Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
Learn more about the mass balance system here.

 

OUR COMMITMENT TO SUSTAINABILITY
Becoming member of Better Cotton™ is just one of the ways that we are able to demonstrate our commitment to sourcing and manufacturing in a more sustainable way. Learn about the other memberships and certifications we have selected to guide our sustainable growth going forward here.